ELIZAVETA PORECNAYA
about me
works
contacts
Resound
branding design
Resound is a young brand of comfortable clothing for women. The brand's philosophy is that every person has an inner voice that often gets lost in the race of life and constant distractions.
Verbal & Visual identity
Systems & Guidelines
Print & Packaging
Social media management
The brand helps each of us understand what we truly want, offering comfortable and stylish clothing made from natural, high-quality fabrics.
Logo
A custom text-based logo was designed with a unique font where the flowing curves of the letters evoke the imagery of ocean waves, connecting directly to the theme of seashells found in the sea.
The letter 'O' is creatively replaced by a shell symbol, reinforcing the idea of listening to one's inner voice. To optimize production and reduce costs, this shell symbol is omitted during embossing.
Colour & Typography
The color palette is crafted to evoke a seaside vibe, featuring a deep sea wave blue and a soft lagoon blue that capture the essence of the ocean and beach. A gentle, sandy beige serves as the primary color, ideal for backgrounds and print to bring a sense of calm and sophistication.
For headings, a font inspired by oceanic elements adds a thematic touch, while Manrope is used for body text to maintain clarity and readability throughout the design.
//05
let’s collaborate
/01
/02
/03
/04
/05
/06
location
Novi sad, serbia