Brand identity development
I developed a logo and brand identity for a pottery school, implementing the design across all necessary materials.
In the brand identity, I aimed to express the idea that pottery embodies a transformation—from soft to hard, cold to hot. This journey also reflects a person’s growth, where a novice gradually becomes a master, and random fragments form a cohesive picture.
Therefore, the identity features natural colors, gradients, and contrasting typography to highlight this concept.