Brand
designer
Empathetic graphic designer Liza Porechnaya.
I specialize in branding and identity and |
Empathetic graphic designer
Liza Porechnaya. I specialize in branding and identity and |
Hi! I'm Liza. I've been a graphic designer for three and a half years, and I'm absolutely passionate about what I do. I create unique identities for brands that want to stand out and connect with people on a deeper level. Let's get to know each other better through my work!
//01
about me
I’ve been scuba diving for 10 years. I lived in Georgia for a year, six months in Bali, and now it's been a year in Serbia.
Born in Siberia, I love snowboarding, mountains, snow, road trips, and dogs.
(Tap to know me better)
Hi! I'm Liza. I've been working in design for 4,5 years
I create unique identities for brands
better through my work!
that want to stand out and connect with people
and I'm
absolutely passionate about
what I do.
Hi! I'm Liza. I've been working in design
to know each other better through my work!
for brands that want to stand out and connect
Let's get to know each other
on a deeper level.
for four and a half years, and I'm
absolutely
I create unique identities
passionate about what I do.
Let's get
on a deeper level.
with people
my favourite works
//02
Brand identity for the pottery workshop "Momo"
//2024
Brand identity for the pottery workshop "Momo." I analyzed the target audience and competitors, gathered insights about the brand, its values, and philosophy, and developed a cohesive visual identity.
Brand identity for a medical apparel manufacturer
//2024
Based on the brand's values and target audience, I developed a visual identity that was later applied to presentations, websites, marketplace cards, and print materials.
//2024
Based on the brand's metaphor and target audience, I developed a logo, selected fonts and brand colors, and created a style guide.
//2024
Based on the company's logo, I created a commercial proposal for major corporate players. Developed a design system and refined the existing design
Brand identity for the pottery workshop "Momo"
Brand identity for a women's clothing brand
Presentation design for a children's game
//03
My process
Hover over the description to see an example.
We will have an introductory call where you tell me about the project, and I suggest ways I can help you. After the call, I provide you with options for collaboration and pricing.
I conduct an analysis of the target audience and competitors, extracting all values, philosophy, and brand positioning. This helps me understand what should be highlighted in the structure and visuals.
Introduction
Based on the analysis, I create a moodboard and initial concept options, which I present to you. If a structure is needed for the project, I also develop it at this stage.
Analysis
Here, I show you the first ideas and concepts, which we discuss to decide the direction to move forward.
If necessary, I prepare the required layouts for printing and oversee the printing process.
Physical Media
Initial Sketches
Moodboard and Concept Search
I create the visuals: logo, corporate identity, and full branding, periodically showing intermediate results.
Design in the Chosen Concept
←Scroll left to read everything→
//03
My process
Hover over the description to see an example.
We will have an introductory call where you tell me about the project, and I suggest ways I can help you. After the call, I provide you with options for collaboration and pricing.
I conduct an analysis of the target audience and competitors, extracting all values, philosophy, and brand positioning. This helps me understand what should be highlighted in the structure and visuals.
Introduction
Based on the analysis, I create a moodboard and initial concept options, which I present to you. If a structure is needed for the project, I also develop it at this stage.
Analysis
Here, I show you the first ideas and concepts, which we discuss to decide the direction to move forward.
If necessary, I prepare the required layouts for printing and oversee the printing process.
Physical Media
Initial Sketches
Moodboard and Concept Search
I create the visuals: logo, corporate identity, and full branding, periodically showing intermediate results.
Design in the Chosen Concept
←Scroll left to read everything→
//03
My process
Hover over the description to see an example.
←Scroll left to read everything→
We will have an introductory call where you tell me about the project, and I suggest ways I can help you. After the call, I provide you with options for collaboration and pricing.
Introduction
I conduct an analysis of the target audience and competitors, extracting all values, philosophy, and brand positioning. This helps me understand what should be highlighted in the structure and visuals.
Analysis
Here, I show you the first ideas and concepts, which we discuss to decide the direction to move forward.
Initial Sketches
Based on the analysis, I create a moodboard and initial concept options, which I present to you. If a structure is needed for the project, I also develop it at this stage.
Moodboard and Concept Search
I create the visuals: logo, corporate identity, and full branding, periodically showing intermediate results.
Design in the Chosen Concept
If necessary, I prepare the required layouts for printing and oversee the printing process.
Physical Media
My principles and guidelines
//04
01
01
I meet deadlines, stay
in touch, and present each stage of the project.
02
02
I believe in open
03
communication and ask a lot of questions to ensure the result truly resonates.
04
03
I guarantee the quality
of my projects and treat each one as my own, which is why I put in my utmost effort.
04
Every project is an
opportunity to explore and connect design with the brand's essence.
Every project is an opportunity to explore and connect design with the brand's essence.
I guarantee the quality of my projects and treat each one as my own, which is why I put in my utmost effort.
I believe in open communication and ask a lot of questions to ensure the result truly resonates.
I meet deadlines, stay in touch, and present each stage of the project.